picked up on the midfrequency hearing loss, or paid any particular attention to them and therefore have not reported the cases. These accidents may easily be misdiagnosed as beginning Menière’s disease or sudden deafness due to viral infection.
The typical acoustic trauma notch in the 3- to 6-kHz range is not a common finding in this group of patients. This unfortunate experience with human subjects illustrates the findings of many experimental studies documenting the relation between maximum stimulation and maximum damage positions along the organ of Corti [6–8] by using pure tones or narrow band noises as stimuli. The morphological substrate underlying temporary threshold shifts (TTS) has been extensively studied with some controversial results. TTS may be detected without any significant ultrastructural change suggesting a metabolic disturbance; more intense stimulations result in temporary swelling of dendrites to inner hair cells. The resulting TTS lasts for several hours . Vascular disturbances in the pathogenic sequences after an acute noise exposure have also been reported [10–13]. Changes in microcirculation may still be present 3 weeks after short-term and mild noise exposure . In the light of the most recent studies, at the electron microscopy level, more subtle and consistent changes have been described. The most common finding observed in several different animal models [14–16] is depolymerization of the actin filaments at the base of the hair cells stereocilia reducing their stiffness which returned to normal within 6 weeks after exposure .
It is imperative that physicians and audiologists become aware of the potential hazard that telephones may produce under certain circumstances. The greatest danger results from telephones (cordless or not) in which the ringing device is located in the ear receiver. For this reason, these telephones should be prohibited. Unlike the patients of Singleton et al.  or Orchick et al. , our 2 patients have fortunately recovered normal hearing; however, such a favorable outcome is not always predictable and, at the present time, no treatment is known for reestablishing normal hearing after acoustic trauma.
1 Singleton, G.T.; Whitaker, D.L.; Keim, R.J.; Kemker, F.J.: Cordless telephones: a threat to hearing. Ann. Oto-Lar. 93:565–568 (1984).
2 Orchik, D.J.; Schmaier, D.R.; Shea, J.J., Jr.; Emmett, J.R.; Moretz, W.H.; Shea, J.J., III: Sensorineural hearing loss in cordless telephone injury. Otolaryngology 96:30–33 (1987).
3 Gerling, I.J.; Jerger, J.F.: Cordless telephones and acoustic trauma: a case study. Ear Hearing 6:203– 205 (1985).
4 Constitution Fédérale, article 36, 29 mai 1874.
5 Vertes, D.; Axelsson, A.; Hornstrand, C.; Nilsson, P.: The effect of impulse noise on cochlear vessels. Archs Otolar. 110:111–115 (1984).
6 Stockwell, C.W.; Ades, H.W.; Engström, H.: Patterns of hair cell damage after intense auditory stimulation. Ann. Otol. Rhinol. Lar. 78:1144– 1168 (1969).
7 Elliot, D.N.; McGee, T.M.: Effects of cochlear lesions upon audiograms and intensities discriminations in cats. Ann. Otol. Rhinol. Lar. 74:386– 408 (1965).
8 Clark, W.W.; Bohne, B.A.: Animal model for the 4-kHz tonal dip. Ann. Otol. Rhinol Lar. 87: suppl. 51 (1978).
9 Spoendlin, H.: Primary structural changes in the organ of Corti after acoustic overstimulation. Acta oto-lar. 71:166–176 (1971).
10 Kellerhals, B.: Pathogenesis of inner ear lesions in acute acoustic trauma. Acta oto-lar. 73:249–253 (1972).
Before we start this case study I want to say that I AM NOT revealing my niche (just yet – I will later on in the year…) but I want to make this VERY transparent…
I am going to outline EXACTLY how we’ve been able to crank out IMMENSE profits and I will even give you some INSANE numbers that will BLOW YOU AWAY!
First thing is first
This system is SUPER AMAZING. This is one of our flagship stores that (in the scenario) generated a sale every minute for 3 minute straight at the beginning of a new day (and yes my dog is my background).
Now take a note that the ITEMS ordered. Not ALL of the sales have more then 1 but 66% of them do in this case.
Let me share a secret with you that OTHERS are using as well.
Take a look at some of our students:
These are amazing right?
Well take a look at one specific campaign we ran.
Average order value: $36.33
Total Conversions: 1,072
Product Cost: $9,999.24
PLEASE NOTE: This was a retargeting campaign we ran to PAST buyers thats how we kept the conversions high and cost low.
Let me tell you right now… ALL successful eCom owners are CURRENTLY running physical product sales funnels.
So here’s what we’ve realized…
#1 – Hook Them In First
Its pretty obvious what we are doing here. We are getting people in at the CHEAPEST cost possible.
We are hooking them into our sales funnel and getting them to say ‘yes’. This should be your main goal. To get as many people to say yes and take out their credit card.
You need to understand purchasing behavior. Once someone is in the ‘buying mood’ they are going to (40-50% likely) to keep purchasing. This means if you aren’t monitoring the sale AFTER the initial purchase then you are leaving thousands on the table.
Ever wonder why there is candy and ‘lines’ with TONS of items at a convince store? Its because people look and browse those other items while WAITING TO PURCHASE WHAT THEY WENT TO BUY in the first place.
You need to REALLY hook people in first then…
#2 – The ‘Cant Refuse’ Product
The reason we have this system down pat is because we’ve LITERALLY formulated a system to make a $7 sale turn into a $59 or more sale every single time.
Whats the formula?
Hook Product + VERY CONGRUENT Product To The Hook (Product Price x2 [100% ROI]) = Price For 2nd Product
So If the hook is $7 we are going to sell something $14 or higher. Typically we like to start with $22 and see if we can work out way up to mid $40’s.
However this is OUR TESTS and thats what we’ve noticed works for US.
#3 – DONT PUSH IT!
I see tons of funnels every day with 10 layers deep.
Stop at 3 MAX.
Period. There is nothing else to say about this except stop at 3 or people will abandon and get REALLY angry.
Don’t push your luck.
If you currently aren’t running funnels in your store you need to check out eCom Funnel Flow. We’ve developed a solution for EVERYONE looking to learn funnels on a budget.
Which leads to the question….
“What Funnel Platform Can I Use?”
Glad you asked!
WE have the solution for you.
PROFIT FUNNELS (you can download it by clicking that link).
This is an app that works ONLY with Shopify as of right now. You install it on your store and BAM you can have drag and drop funnels with ALL your products in your store.
Check out what the members backend looks like.
So here’s the deal and I want to make sure you understand that funnels are the most IMPORTANT aspect to 90% of successful eCommerce stores.
If you aren’t using Funnels you are going to fall behind the market. Not only will you fall behind but you are leaving thousands of dollars on the table.
There is no reason WHY you shouldn’t be using funnels, however you need to make sure you are setting them up correctly.
Thats why we’ve developed Funnel Flow System – to ensure you know from A-Z how to create the PERFECT funnel for your products.
- Easily crafting a 6 figure funnel in under 60 minutes
- Creating a store FROM SCRATCH with the ‘hook’ model
- Where to QUICKLY and AFFORDABLE find these ‘hook’ products
- How to ADVERTISE these products to ensure you get MAXIMUM ROI (massively important)
You can check out Funnel Flow System here. Again, take what you learned HERE on this article and start implementing FAST. The faster you move the more you will make. If you want to shortcut your learning curve, get inside eCom Funnel Flow.
CEO, eCom Dudes Academy
UPDATE: PROFIT FUNNELS IS CURRENTLY IN CLOSED BETA. IF YOU ARE APART OF ECOM FUNNEL FLOW YOU LEARN HOW TO USE PROFIT FUNNELS AND CLICKFUNNELS TO CREATE HIGH CONVERTING FUNNELS. LEARN MORE HERE.